7 Rules That Protect Your Pupils from AI Deepfakes

With pupil rolls falling, school marketing matters more than ever — and images are at the heart of it. They convey the feeling of your school and celebrate what makes it unique. But in an age of AI deepfakes and AI-generated CSAM, how do you keep celebrating your pupils while keeping them safe?

We're combining expertise in school marketing and safeguarding to give you an all-round perspective. We'll look at how big the problem really is, and the practical steps your school can take to minimise the risk.

At the end, there will be an optional roundtable discussion where education professionals can share advice and experiences with each other.

Trigger warning: In this webinar we will be briefly touching on statistics surrounding child abuse and child sexual abuse material.

When
4pm, Tuesday 20th October
Cost
Free
Where
Online
Length
45 minutes
For
Marketing Leads, School Leaders, School Photographers, DSLs

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What This Webinar Will Cover

  1. 1

    A sense of perspective — why there's no need to rush and remove every photo from your website

  2. 2

    An honest picture of how big the risk really is today

  3. 3

    7 practical steps you can take to keep your pupils safer

  4. 4

    An open discussion with other school leaders facing the same questions

Who We Are

We build and manage websites for 40+ schools, and we're regularly on-site running photoshoots and videoshoots for them. That means we see the photo permissions, publishing habits, and image libraries of real schools every week — and how exposed they've become to AI deepfake risk.

Gareth, founder of DBD Schools

Gareth de Beer | DBD Schools

Gareth de Beer is the founder of DBD Schools. He is a web developer and school photographer. He has more than 10 years’ experience in web development and marketing, and has specialised in education for the last 3 years. He is an expert in IT, AI and education marketing.

Rob Cooper, founder of Ardea Education Advisory

Guest Speaker

Rob Cooper | Ardea Education

Rob Cooper is the founder of Ardea Education Advisory, working with schools on safeguarding, careers and complex issues where there isn’t always a straightforward answer. He is a Level 6 Registered Career Development Professional and brings more than 30 years’ experience across mainstream and special education, including safeguarding, careers and senior leadership. Rob draws on that combination of safeguarding experience and professional guidance skills to help schools think through emerging challenges and make thoughtful, proportionate and defensible decisions.

Frequently Asked Questions

How much does the webinar cost?

Nothing — it's completely free to attend. Just register above and we'll send you the joining link.

Who is this webinar for?

School and Trust marketing leads, headteachers, DSLs, governors, office managers, and anyone at a school responsible for photography, website content, or safeguarding.

How long will it run?

Around 45 minutes, including time at the end for an open discussion and questions from other school leaders.

Can I get a recording if I can't make it live?

Yes. Choose "Send me the recording" in the sign-up form above and we'll email it to you after the session.

Will I be obligated to buy anything?

No. At DBD Schools we care about keeping children safe, and we feel strongly about this topic — we want to share what we know. We're happy to consult afterwards for free, giving your own photographers tips on AI-aware photography.

Do I need to take our current photos down before the webinar?

No — we'll cover exactly why there's no need to panic and pull everything down, and what to prioritise instead.

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